Penguin Random House Launches #GiveaBook Campaign

imagePenguin Random House has launched the 2015 edition of its #GiveaBook campaign, a social-media based initiative to promote books as gifts and give back to children in need during the holiday season. For every use of the hashtag #GiveaBook on Facebook and Twitter between November 16 and December 24, PRH will donate one book to the literacy charity First Book (up to 35,000 times). In 2014, the debut campaign surpassed its initial goal of 25,000 #GiveaBook posts, which led the publisher to increase its commitment.

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